Your Entrepreneurship Journey Starts Here.
Talks on Youth Entrepreneurship
Mentorship on Specific Areas of Youth Entrepreneurship
Comprehensive Mentorship on Youth Entrepreneurship
Consulting on Youth Entrepreneurship Development
About the founder
Ignatius Odongo is a strategist and a PhD Candidate in Youth Entrepreneurship. He holds a Master of Philosophy in Entrepreneurship, a Master of Practicing Management, International Master of Business Administration (International Business), Post Graduate Diploma in Strategic Marketing Management, and a Diploma in Mechanical & Production Engineering. Currently, he works as Director Business Development & Strategic Information for Strategic Analytics & Management PTY Ltd., a Pretoria based strategic information consulting firm. Ignatius is a Fellow of the Chartered Institute of Marketing (CIM, UK) with the designation FCIM, showcasing his tremendous achievement within the marketing industry. Ignatius has also recently been appointed as a mentor of CIM’s highly valued global mentoring programme, where he will be supporting marketers of the future by utilising his industry knowledge and experience.
He has over 26 years of management and technical expertise and has implemented more than 100 consulting assignments in strategy and related areas in some 10 countries in Africa and Asia. He has experience in the following sectors: financial services (banking, microfinance and insurance), hospitality industry, small and medium sized enterprises, agriculture, consumer goods, telecommunication, education sector, utilities (water, electricity and gas), social and rural development, private security, and public health, among others.
Frequently Asked Questions
What is mentorship?
How does mentorship differ from coaching or training?
There are some overlaps between mentorship, coaching and training.
Coaching is performance driven. While the focus of coaching is on the present that of mentorship is futuristic. The purpose of coaching is to improve, enhance, or acquire new skills that can be leveraged immediately. Coaching has a defined ending. It ends when the goals have been achieved, that is, the trainee has mastered the specific skill or goal which they were lacking.
Training involves developing a particular skill to a desired standard through instruction and practice. Training is the act of increasing the knowledge and skill of an employee for doing a particular job.
What is your approach to mentorship?
Our motto is to work for youth with youth. This means that we work with youth, being guided by their individual ideas. Our intervention approach is based on a model that promotes active listening, discussion, reflection, action and learning. Our model seeks to build youth champions or role models who will act as catalysts for change among their colleagues and communities.
Our approach begins with identifying each young person’s internal resources, that is, their entrepreneurial qualities, things that they are or could become good at, and the networks that can potentially support their success. We then work with each mentee or group of mentees to identify and exploit business opportunities that resonate with their internal resources.
If I am interested in your mentorship programme, how do I apply for it?
Can I buy the book only? If so, where do I get it from?
We want to hear from you.
Please fill in the form below.
(+27) 073 955 1446
55 Umkomaas Street, Paulshof,